About Us

About Us

DISCOVER
OUR ORIGINS
Origins

Witness the rise of a
tire industry pioneer

1960s

YOKOHAMA’S TIRE
LEGACY BEGINS

The renowned Yokohama Rubber Co., Ltd., founded in Tokyo in 1917, pivots to a dedicated tire focus, establishing Yokohama Tire Corporation in 1969 and igniting a new era of innovation.

1970s

G.T. SPECIAL DEBUTS

Yokohama enters the U.S. performance tire scene with force, introducing its iconic G.T. Special Products – a bold testament to innovation and the pursuit of driving thrills.

1980s

YOKOHAMA ACQUIRES MOHAWK

Yokohama's strategic acquisition of the Mohawk Rubber Company secures a vital U.S. manufacturing base, fueling its expansion and cementing its commitment to the American market.

1990s

UNLEASHING CHAMPIONSHIP PERFORMANCE

Yokohama unleashes race-bred technology on the streets with the AVS Sport – a performance powerhouse inspired by Yokohama's championship-winning race tires.

2000s

YOKOHAMA COMMITS TO SUSTAINABILITY

Yokohama earns EPA SmartWay® Partner status and kicks off its 'Forever Forest' initiative, demonstrating its dedication to sustainability and responsible manufacturing.

2010s

AWARD-WINNING PERFORMANCE

Yokohama's tire lineup showcases continued innovation – the performance-tuned ADVAN Apex™, rugged GEOLANDAR X-AT™, award-winning X-MT™, and luxurious GEOLANDAR X-CV™ demonstrate the brand's commitment to excellence.

2020s

YOKOHAMA’S LEGACY OF EXCELLENCE CONTINUES

Yokohama's award-winning legacy continues with the ADVAN Apex's prestigious 2020 iF Design Award, affirming its commitment to design innovation and a future of driving excellence.

Culture

OUR GUIDING
PRINCIPLES IN
ACTION

Mission

“To be an indispensable partner to our customers and a trusted brand in our communities through the efforts of the most engaged team in the industry.”
We go beyond tires, striving to be a trusted brand in every community we serve.  Our mission is powered by the industry's most engaged team, committed to delivering exceptional support and positive impact.

Vision

“We care for our employees, customers, and communities. We’re aligned on a standard of excellence, which drives us to empower our people, build genuine relationships, deliver on commitments, and ultimately exceed our customers’ needs with unmatched value.”
Our vision is built on care for our team, customers, and communities.  We strive for excellence, empowering our people to build strong relationships, honor promises, and consistently exceed customer expectations.

President

President's Message

Since our establishment in 1983, Yokohama Tire Canada has been dedicated to supporting our parent company's global vision of enriching and contributing to the lives of every customer and society as a whole.

We focus our efforts on offering high-quality, innovative tires that enhance safety and driving performance for all Canadians.

We deeply care for our employees, customers, and communities. Our shared standard of excellence drives us to empower our people, build genuine relationships, deliver on commitments, and prioritize sustainability in all aspects of our management, all while providing unmatched value.

Through our business efforts, we aim to address social and customer issues, striving to become a company that grows together with Canadian society.

Eric Dedoyard

President of Yokohama Canada